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fallfest
Sep 15 2016

La Jolla Shores 10th Annual Fall Fest 2017

La Jolla, California Sunday October 15, 2017 from 1-4pm The La Jolla Shores Business Association presents an afternoon of fun, good food and live music with its 10thth annual FALL FEST on Avenida de la Playa! Bring your family, friends, and colleagues to join us for a “Party on la Playa”, with restaurants such as Shore Rider, Osteria Romantica, Piatti’s and Barbarella’s offering a sample of their menus. Receive goodies from the surf shops, boutiques and businesses down the street. Tickets available for purchase at: Surf Diva Surf Boutique, Ocean Girl and on-line.

There will also be a jumper for kids, face painting, train rides! Live music from Hullabaloo and Steel Drums from Island Sounds.

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“It is always a fun time for everyone in the community, and we’re so excited to be celebrating our 10th annual La Jolla Shores Fall Fest with all of the AMAZING businesses and friends on Avenida de la Playa!” says Noelle Wojdowski, Event Chair for the La Jolla Shores Business Association.

Who? You! (Invite friends, families, and colleagues!)
What? FALL FEST Party on Avenida de la Playa (flyer attached)
When? Sunday, October 15, 2017 1:00-4:00pm
Why? Join us for an afternoon of festivities, good food, live entertainment and family fun!
Where? AVENIDA DE LA PLAYA, La Jolla Shores
Early bird ticket price of $5 for on-line purchases through October 1. Tickets are $10/person, including a ticket to join our raffle to win some great prizes from local businesses! Each shop/boutique/restaurant you visit will sign off on their space on the passport/ticket for each of the 12 boxes on your ticket. You need a minimum of 10 stamps in order to enter in the raffle. Prizes include gift certificates from local restaurants, boutiques, and surf & kayak schools. Kids & adults are encouraged to wear their Halloween Costumes during the evening.


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For more information, call (619) 840-3482 or email us at
Lajollashoresba@gmail.com

art-banner
Sep 10 2015

Art Show at La Jolla Shores

Everyone is excited about the upcoming Art Show at La Jolla Shores!

This event will be held at Laureate Park on Avenida De La Playa,  Sept 20th.

Parking is available for the show and artist from all over San Diego will be present, don’t miss this opportunity to see some outstanding art pieces from our local area.

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Apr 30 2015

Merchants organize new La Jolla Shores Business Association

Merchants organize new La Jolla Shores Business Association

Early ideas include Avenida de la Playa archway, you-are-here maps

By Ashley Mackin10:29 a.m.April 30, 2015

Pop quiz: How many businesses are there in La Jolla Shores?

The answer: 150 … and the newly formed La Jolla Shores Business Association (LJSBA) wants to make them all more visible. Formerly the La Jolla Shores Merchants Association, the group held a mixer April 22 to present its preliminary ideas for enhancing the Shores business district and giving it “an identity.”

Tom Spano is Piatti Restaurant’s general manager and a La Jolla Shores Business Association member.

Tom Spano is Piatti Restaurant’s general manager and a La Jolla Shores Business Association member.

Piatti restaurant manager and LJSBA member Tom Spano said he and five other business owners decided to form the association during brainstorming sessions held after each of a series of weekly meetings organized by the city. During the meetings, city staff provided the owners of hotels, offices, restaurants and non-merchant businesses in the Shores with updates on sewer and waterline work taking place along the business district’s main thoroughfare, which began in December 2013.

“The construction really brought us together,” Surf Diva co-owner Izzy Tihanyi said. “We realized we can’t just let this disruption happen without coming together and making the area better afterward.”

During the brainstorming sessions, the business owners discussed ways to enhance the area to make it more attractive to visitors. Hoping to establish a group with a unified goal of representing all types of businesses – and with the blessing of La Jolla Merchants Association’s founding members – the group was re-born as the La Jolla Shores Business Association. With its formation, the LJSBA established a new formal mission: “To promote economic vitality and community involvement in La Jolla Shores; by providing valuable services to our members and community; to participate and partner in initiatives that protect, beautify and improve the quality of life in La Jolla Shores area.”

“What we realized is that we, as a group of businesses, need to be more proactive in representing ourselves,” Spano said, adding that many areas have a Business Improvement District (BID) or Maintenance Assessment District (MAD) that businesses or residents can pay into. “We don’t have that here, so we need to be more creative and work together.”

The LJSBA could not be included in the La Jolla Village Merchants Association BID group because the Shores is located outside the Village’s 30-block BID boundary, Spano explained.

La Jolla Shores Business Association member Angie Preisendorfer said her goal is redirect Shores beachgoers to the shops, restaurants and services near and along Avenida de la Playa.

La Jolla Shores Business Association member Angie Preisendorfer said her goal is redirect Shores beachgoers to the shops, restaurants and services near and along Avenida de la Playa.

Member Angie Preisendorfer noted that 2 to 3 million people visit the beach at La Jolla Shores each year and her goal is redirect some of those visitors to the shops, restaurants and services near and along Avenida de la Playa.

LJSBA has already launched enjoylajollashores.com — a website that showcases Shores resources and businesses by category and lists events.

Other ideas include: installing a gazebo in Laureate Park, less than a half-mile from the beach on Avenida de la Playa and often mistaken for frontage of a four-story office building there; adding more lighting on Avenida de la Playa and making it uniform with existing lighting; adding more solar-powered trash compactors for public use; installing “you-are-here” maps that show surrounding businesses; and additional efforts that give the area “an identity,” such as an archway on both sides of Avenida de la Playa, similar to ones found in Solana Beach, Little Italy, Hillcrest and Encinitas; hosting more events like the Shores’ signature Fall Fest; and designing a logo to brand the area.

Mark McQueen gives a presentation on how a new La Jolla Shores website — enjoylajollashores.com — will help get the word out about local shops and services.

Mark McQueen gives a presentation on how a new La Jolla Shores website — enjoylajollashores.com — will help get the word out about local shops and services.

Mark McQueen, who established enjoylajollashores.com with his marketing business soBEso, said, “It’s up to us to generate ideas to help the businesses and community grow and thrive. We are going to start with projects, get the needed support and input, secure capital through fundraisers and grants, and execute those plans.”

The archway concept generated immediate excitement and support from attendees. Spano said the first step would be to determine project costs and solicit private donations. “This is where we as a group need to come together,” he said. “We just have to get organized and move forward.” Spano said he spoke to the group in Solana Beach that installed the Cedros Avenue Design District archway and they advised him to have the archway posts installed on

private property (to expedite the project and save money). However, the arch areas being considered would have one post on private property and the other on city property. It cost the Solana Beach group $90,000 to install two archways, 14 years ago, Spano said.

LJSBA is also in the process of becoming a 501(c) 6 non- profit organization so it can accept donations. The group will continue meeting and will report to the La Jolla Shores Association during its monthly meetings, 6:30 p.m. second Wednesdays at Scripps Institute of Oceanography, Building T-29, 8840 Biological Grade.

For more information on the La Jolla Shores Business Association, visit enjoylajollashores.com

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