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Buried Treasure on the Sands of San Diego’s Central Coast, La Jolla Shores!

Known as “The Jewel” of San Diego, La Jolla features luxury homes, fine dining and upscale shopping that rivals Rodeo Drive. But the real jewels in La Jolla are the beaches, which are freely available for visitors and locals alike. The La Jolla coastline varies dramatically – from 300 foot sea cliffs, to rocky reefs, to golden sand coves, exploring La Jolla’s beaches is an exhilarating and inspiring experience.

La Jolla Shores is a mile long crescent of prime sand beach favored by active beachgoers of all interests. Anchored by the Scripps Institute of Oceanography pier, this is a busy swimming area popular among families and surfers alike. Shielded by La Jolla Bay, it is also used as a launching ground for scuba diving and kayaking. At night it’s alive with the glow of beach fires and the nervous energy of young adults socializing.

Our mission is to promote economic vitality and community involvement in La Jolla Shores; by providing valuable services to our members and community; to participate and partner in initiatives that protect, beautify and improve the quality of life in La Jolla Shores area.

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